One of the most popular dating apps launched in recent years, Tinder has grown quickly by mixing a simple idea and being free to use. Now, co-founder and CEO Sean Rad has announced that a premium service will be launched in early November.
Tinder is a simple dating app that matches your location and an age range, and lets you swipe through the profiles of potential dates. Swipe right to ‘like’ a profile, and the other to ignore it. When two users like each other, they are matched, and able to chat to each other in the app. It’s free to use, but you need a Facebook profile to sign up for the service. It’s available for iOS and Android.
Rad hasn’t given details about how Tinder premium will work, but he did say that it will ‘add features users have been begging us for,’ and that they would be willing to pay for them. One feature might focus on traveling, and Forbes suggest it might ‘move Tinder…beyond dating’, although that might make the app much less focused.
There’s no suggestion that Tinder’s current features will be charged for yet. Rad says 1.2 billion profiles are viewed via the app every day, but won’t comment on user numbers.
Source: Forbes
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