Shopping in ChatGPT: here is how it works

OpenAI has introduced a new shopping experience inside ChatGPT, revolutionizing how users can find and purchase products without ever leaving the chatbot. Available to Free, Plus, and Pro users across all supported regions, this feature aims to make shopping faster, more intuitive, and more personalized than ever before.

ChatGPT’s shopping feature: search, compare, and buy

With this update, users can search for products, compare different options, and see visual details directly within ChatGPT. Personalized recommendations based on user preferences are part of the experience, and each product includes pricing, reviews, and links to buy from trusted merchants. Categories like tech, home goods, fashion, and beauty are currently prioritized, but OpenAI plans to expand based on user interests and feedback.

A growing shopping experience powered by user feedback

OpenAI acknowledges that this commerce integration is still in early stages, and improvements will continue based on user experiences. Memory integration, which will allow ChatGPT to remember previous preferences and search history, is also set to arrive soon for Plus and Pro users (outside the EEA and a few other regions). This could make shopping even more customized, offering suggestions that feel genuinely tailored.

Full control over personalization settings

Users maintain complete control over memory settings, ensuring they can manage or delete stored preferences at any time. OpenAI emphasizes the importance of privacy and transparency, particularly as ChatGPT evolves into a more capable shopping assistant.