Star Wars Outlaws has been a failure, but Ubisoft is optimistic about its future

Ubisoft has faced a significant challenge with the sales performance of its recent release, Star Wars Outlaws, which failed to meet expectations even during the anticipated holiday season. Despite this setback, the game has managed to position itself as one of the most immersive experiences in the Star Wars universe, an achievement that can be attributed to the recent updates implemented by the company. Frederick Douguet, Ubisoft’s Chief Financial Officer, explained in the recent financial conference that, although the figures were not encouraging, they still see potential for conversion into a “long-term bestseller” through future updates.

A failure, yes, but not irreparable

Douguet indicated that, although the initial performance of Star Wars Outlaws was not as expected, there is considerable room for the game to generate additional revenue as more improvements are introduced. This approach recalls the late success of previous titles like Star Wars Jedi Survivor, suggesting that the key may lie in ongoing support and innovative updates that can attract a larger audience.

Additionally, Ubisoft is not stopping at Star Wars. The company is working on several major projects for the near future, including the highly anticipated Assassin’s Creed Shadows and a series of “big plans” for Tom Clancy’s Rainbow Six. Other promising titles were also mentioned, such as Anno 117: Pax Romana, and the positive performance of The Division – Resurgence on mobile platforms was highlighted.

With a restructuring in its development approach and a strong commitment to games as a service and action-adventure titles, Ubisoft is adapting to new market trends. However, a specific plan regarding the sales volume they expect to achieve with Star Wars Outlaws has not been finalized, leaving several speculations about future plans open. The company continues to bet on its growth despite the challenges.

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