Streaming platforms are increasingly betting on shows starring influencers following the success of Best Games.

The controversy over whether influencers can create good audiovisual content has been around since we started seeing them on television shows. The Beast Games series on Prime Video has achieved surprising success, reaching the top spot on the platform, attracting millions of viewers, and generating a lot of relevance on social media. This phenomenon has sparked the interest of streaming giants like Netflix and Disney Plus, who are considering producing shows with influencers, attracted by their fan bases and high engagement rates. However, this initial success could signify a change in direction in the entertainment industry that may not be favorable in the long run.

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Can these programs have the necessary quality?

Despite the high number of views, Beast Games has been met with unfavorable reviews; its score on Rotten Tomatoes stands at 13% among critics, in contrast to a notable 89% among the audience. This discrepancy suggests that, although fans of the influencers support the content, the overall quality of the show might leave much to be desired. In the words of Andy Dehnart, if everything in Beast Games has to be the craziest, the biggest, the most, nothing is, becoming a big mess.

Additionally, the ephemeral nature of influencer-related content poses a considerable risk. Although they have the skills to generate viral content, the transition to a successful television format is not guaranteed. The differences between reality and the narrative of scripted shows are evident and can result in a decrease in the quality of streaming entertainment, affecting an audience that seeks meaningful content.

As interest in influencer-driven programs grows, it is vital that streaming platforms do not sacrifice quality for novelty. Overexploitation of this trend could lead to audiences feeling disappointed, weakening the reputation of the very productions that seek to attract new viewers.

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