This is how Samsung laughs at Apple for its lack of innovation: the tradition returns for Christmas in the form of an advertisement

Samsung, not to miss its traditional appointment, has taken a shot at Apple in its latest ad, pointing out that there is no foldable iPhone to compete with the Galaxy Z Fold 6 and Galaxy Z Flip 6, and not only that: that Apple has not innovated for decades.

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“Think different… but not too different,” says the voiceover in the ad, mocking Apple’s old marketing slogan. Later in the clip, the owner of a new iPhone asks “what’s new?” to which a fellow shopper responds “who cares?”

The advertisement shows the Galaxy Z Fold 6 being used to run applications in parallel, and the Galaxy Z Flip 6 being used for live translation, implying that Samsung phones are much more original and innovative than anything coming out of Apple at the moment. They also promote some of the AI image enhancement tools available on Samsung phones.

Samsung hits the mark with a quite clever ad

Almost at the end, the slogan “No one should wait for innovation” appears on the screen. It might be an allusion to the staggered rollout of Apple’s intelligence in iOS.

Regardless of what you might think about the innovation of the iPhone compared to Samsung phones, Samsung is clearly ahead when it comes to foldables. We are still waiting for Apple to launch a foldable iPhone (or a foldable iPad), although rumors about such a device have been circulating for years.

Apparently, according to the latest rumors, there is a foldable iPhone on the way in 2027, and a foldable iPad Pro in 2029, and it seems that these two devices will make use of OLED screens.

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While previous rumors about a foldable iPhone had suggested it might appear next year, this latest leak suggests that we will have to wait a while longer, allowing Samsung to continue mocking its rival for not having foldables in the coming years.