The U.S mid-term elections are only a few months away, which means we’re about to hear and see all about it on social media platforms. With this in mind, TikTok has reminded everyone that it won’t permit paid political ads. More specifically, it will ban influencers and content creators from posting similar content in favor of politicians with paid ads.
The goal is to steer clear of misinformation. Any election event is bound to go crazy with chats and details online, and there’s always the opportunity for false information to spread on platforms like TikTok. To stop it completely in its tracks, you’ll receive a ban if you post any paid political ads.
Members of TikTok and specifically the Head of U.S. Safety made sure that this proclamation is clear. Eric Han issued a statement that reinforced the company’s commitment to maintaining election integrity. That means ensuring that no misleading information is posted with paid political ads, including banning influencers.
To make sure you receive the message, TikTokComms made a similar post on Twitter. The Community Guidelines are being used as the platform to remind influencers of the rules, making sure they understand the consequences. If you still post about paid political ads and receive a ban, you were warned.
The platform will continue with its Election Center feature where U.S. members can keep track of everything pertaining to the mid-term elections. It will give details in more than 45 languages for anyone who needs to know what’s happening.
With TikTok becoming a search engine for Gen Z, we suspect many younger members will be in need of the Election Center utility. We hope this new plan does indeed rid TikTok of any misinformation for their sake.