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GPT-4 Takes the World by Storm: Microsoft’s Bing Chatbot is Just the Beginning of Its Revolutionary Impact
We were able to test some of the goodness of GPT-4 before its official release without our knowledge.

- March 16, 2023
- Updated: July 2, 2025 at 2:48 AM

Have you used Bing‘s new chatbot? Although it started off somewhat erratically and Microsoft had to change the usage limitations several times, the AI seems to be working (for now) correctly, with three new conversation modes and fully accessible through the Bing apps and Microsoft Edge on mobile devices. But didn’t you know that the AI behind Microsoft’s chatbot was none other than GPT-4?
GPT-4, the new language model released by OpenAI, was launched this week, with completely new (and improved) features compared to GPT-3, its predecessor, such as “reading” images when processing input data. And shortly after the announcement of this new AI, the big surprise: Microsoft has been using GPT-4 in its Bing chatbot since its launch.
Yusuf Mehdi, Microsoft’s head of consumer marketing, confirmed this in a blog post: “We’re pleased to confirm that the new Bing runs GPT-4, customized for search. If you’ve used the new Bing in preview sometime in the last six weeks, you’ve already gotten a first glimpse of the power of the latest OpenAI model.”

Beyond the confirmation of this data, the news should not catch us by surprise if we take into account the billion-dollar investment that Microsoft has made in OpenAI. This investment gave rise to the Prometheus model, on which the Bing chatbot is based; to Copilot, Microsoft’s AI for enterprise applications; and to the integration of ChatGPT into Azure OpenAI cloud servers.
According to Mehdi, the Bing chatbot will benefit from future OpenAI updates for “GPT-4 and beyond”. In addition to this news, Bing’s CVP, Jordi Ribas, has announced that the daily usage limit for the Bing chatbot has been increased, and that users will now have 15 turns per session, with a maximum of 150 sessions per day.
Publicist and audiovisual producer in love with social networks. I spend more time thinking about which videogames I will play than playing them.
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