LinkedIn will clearly tell you if a post uses AI-generated content

LinkedIn is the latest social platform to implement tags on AI-generated content. This measure is carried out in collaboration with the Coalition for Content Provenance and Authenticity (C2PA), an organization dedicated to establishing industry standards for AI-generated content. Now, AI-generated images published on LinkedIn will include a small C2PA tag in the top left corner. By tapping on that icon, users will be able to obtain more information about the image in question.

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The tags will be automatically added thanks to the embedded code data in the images, as specified by the C2PA process. This initiative is not exclusive to LinkedIn, as other technology companies like Meta, OpenAI, and TikTok have also adopted the C2PA standards.

The main objective of these tags is to improve transparency and reduce the spread of deepfake content or false representations. Although many of these representations may seem harmless, such as the image of the Pope wearing a white coat, others can have serious implications, such as false images of an attack on the Pentagon or distorted representations of the war between Israel and Hamas.

These manipulations can significantly influence public opinion, especially in an electoral context, where the impact of AI-generated content could be decisive in elections such as the European Parliament or the United States, among others.

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