News
Threads vs. Twitter: The Battle for Social Media Supremacy Begins
The Meta app reached 150 million users in its first 6 days.

- July 18, 2023
- Updated: July 2, 2025 at 1:40 AM

Threads, the app that was created with the purpose of directly competing with Twitter, is taking the world by storm. The new creation from Meta, the parent company of Instagram and Facebook, is making its mark and attracting users who are dissatisfied with Elon Musk‘s Twitter (including celebrities like Shakira and Gordon Ramsay).
Just a few days after learning that Threads had surpassed 100 million users, new data emerges, highlighting the tremendous impact that Mark Zuckerberg‘s app is having.
data.ai, a company specializing in providing information about app usage, has released a new report detailing that Threads has already reached one-fifth of Twitter’s global weekly active user base and has far surpassed Truth Social, Donald Trump‘s social network.
According to estimates from the new data.ai report, Threads has already surpassed the 150 million download mark worldwide in just 6 days. These figures are incredible, especially considering that Pokémon Go, the popular game by Niantic, took 33 days to achieve the same number of downloads in 2016.

In its first week, Threads garnered an audience of approximately 93 million active users worldwide. Furthermore, data.ai provides details that India tops the list of downloads, accounting for 33% of global downloads, followed closely by Brazil (22%), the United States (16%), Mexico (8%), and Japan (5%).
All of this, excluding Europe, as Meta continues to restrict access to Threads with the alleged intention of indirectly pressuring the European Union regarding its future implementation of the Digital Markets Act. If you want to know how to register for Threads from Europe, don’t miss our guides (for iOS and Android).
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Publicist and audiovisual producer in love with social networks. I spend more time thinking about which videogames I will play than playing them.
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