Why did Concord fail? The director of Marvel Rivals is clear: it didn't have what they have

Marvels Rival has taken the online shooter world by storm. Succeeding where many others have failed before, it has proven that there is room for another hero shooter. One that is not called Overwatch. Something surprising after the resounding failure of Concord. Something on which the game’s director has clear opinions, which also do not seem at all far-fetched.

In an interview with VideoGamer, the director of Marvel Rivals, Thaddeus Sasser, discussed why he believes Concord, Sony’s major hero shooter, has failed. And he has a very clear idea of why that happened. It didn’t bring anything unique to the table. Because although the game is visually spectacular, neither in terms of character design nor in terms of mechanics did it offer anything that Overwatch 2 hadn’t already done. Additionally, there were no characters to whom players felt attached.

Specifically, he has emphasized the cost of switching games. Stating that he has 15 Pharah skins in Overwatch, moving away from the game is not something he considers: he has invested a lot of time and money in it. And in the case of Concord, it did not offer anything substantially new or interesting that would make him change games.

What does Marvel Rivals have that Concord didn’t? It’s in the name

In that sense, Sasser has also stated that he has always believed that the biggest asset of Marvel Rivals is its brand. Having Marvel characters. Trusting that the familiarity with its characters would be enough to get people to try something new, he and his team focused on making the best possible game. Something that, given the initial numbers after its launch, has worked for them. And not by a small margin.

Marvel Rivals, in its first three days, has managed to gather 10 million players. And while it is true that it is a free-to-play game with the financial muscle of NetEase behind it, that does not take away from the fact that there are reasons to analyze its success. Or the failure of others.

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Marvel Rivals is a thrilling, team-based PvP game that brings the expansive Marvel universe to life in a dynamic and engaging way. This action game allows players to assemble their dream teams from a wide array of beloved Marvel characters, including heroes and villains from the Avengers, Guardians of the Galaxy, X-Men, and more.