Will the price of the Nintendo Switch 2 affect sales? Not according to a famous analyst
If we listen to Piscatella, those of us who buy the entry-level console do not give importance to the price.

- January 20, 2025
- Updated: July 1, 2025 at 10:32 PM

This week, Nintendo revealed its next console, the Nintendo Switch 2, although it did not provide details on the release date or price. According to Mat Piscatella, leader of Circana Games, the lack of information should not be a significant obstacle for sales, as early Nintendo hardware adopters are not very price-sensitive. “I don’t think the launch price really matters,” stated Piscatella, suggesting that if the initial cost is not excessive, the console will sell well.
It is estimated that the Nintendo Switch 2 could sell approximately 4.3 million units in the United States and between 14 and 17 million worldwide during the year 2025. However, Piscatella highlights that sales in its first year depend on the number of units produced and how they are distributed in the market. A crucial point is that the quality of the launch titles, such as the anticipated Mario Kart 9, can greatly influence consumer interest.
Not all analysts agree with Piscatella
Despite the enthusiasm, some analysts are more cautious. Tomoichiro Kubota, a market analyst at Matsui Securities, pointed out that the lack of specific details is one of the reasons why Nintendo’s stock price fell after the announcement. “Without these details, you cannot establish earnings forecasts,” explained Kubota.
Although the Switch 2 could achieve great success, Piscatella does not expect it to match the impressive sales figures of its predecessor, which reached nearly 150 million units sold. According to him, “it’s complicated to make predictions for an outlier”; however, he is optimistic about the console’s potential.
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