Photography lovers are in luck. Hipstamatic is back again on the App Store, although the truth is that they never really left. Over the years, the company has released a few variations of its original app, such as Hipstamatic X and Hipstamatic Classic (one of the first apps to receive Apple‘s “App of the Year” award).
Hipstamatic’s return has come at a time when more and more Instagram users are expressing frustration and weariness with the platform. Some of the most repeated criticisms are directed at Instagram’s attempt to imitate TikTok with Reels. The social network owned by Meta has become a hostile environment, especially for those who simply want to know the status of their friends, upload photos and little else.
The numerous changes to Instagram in recent years made well-known figures such as Kim Kardashian and Kylie Jenner to publicly demonstrate for “Instagram to be Instagram again”. Instagram is far from perfect. Some applications such as BeReal have managed to make an impact on the public thanks to their claim of naturalness in social networks.
Now, Hipstamatic will try to do the same. Its new application will replace Hisptamatic X and wants to be the solution to all the complaints of Instagram users.
The return of a mobile photography veteran
The relaunch of Hipstamatic as a social network may represent an opportunity for those who never quite understood Instagram. In its beginnings, the social network offered a very simple user experience (take photos, put the Valencia filter on them and publish) but the purchase of Meta and the appearance of TikTok ended up changing it completely.
Hipstamatic brings back the chronological feed and puts the focus on photos. So much so that users will only be able to follow a maximum of 99 accounts. Thus, you can only follow the people closest to you, without the need to inflate numbers or worry about followers. There are also no ads, something that many will surely appreciate.
Hipstamatic co-founder Lucas Buick has made it clear that the new version of the app will not offer video. According to Buick, the platform will focus on sharing and interacting with photos and friends, as well as boosting creativity. Not even the filters we have in Hipstamatic are for making us more beautiful: just to give a distinctive touch to our photos.
In addition, the company believes that the “retro” and analog touch can be of great interest to the younger audience. And it is not without reason, the nostalgia and glitter of the 2000s has re-emerged from the hands of Generation Z and social networks.
One of the most important aspects of Hipstamatic is that the photos will not last forever. Once posted, after 30 days they will disappear from the platform. Don’t worry, you can save them to your camera roll to keep your photos with you.
Hipstamatic, a free application?
As in the early days of Instagram, Hipstamatic will only be available for iOS users for the time being. It is free but within the application, we will find that we can subscribe on a monthly (€5.49) or annual (€29.99) basis. If we decide to open the wallet, we will unlock premium filters, additional editing features and many more advantages.