YouTube is making adjustments to its advertising policy to reduce the volume of commercial spaces that appear on its TV application, but in return, the ads will be longer. This means that TV users will have less time watching ads, even if it means having longer spots.
YouTube, as a free service, has one of its main sources of income in its advertising placements, as advertisers can spend large amounts of money on campaigns within an application that is used daily by hundreds of millions of users.
Longer TV commercials
As Google explains, this move is aimed at improving the overall experience of users who use YouTube on a television, a figure that has exponentially increased over the years with the rise of Smart TVs. Therefore, after a compensation that involves longer ads, YouTube will reduce the volume of ads on screens that light up living rooms, bedrooms, and rooms in general.
In the same way, YouTube Shorts will also make changes in the way it displays ads on television, taking into account that its audience has doubled throughout 2023. If they were not part of the advertising on these larger screens before, now they will start having advertising in the same way that YouTube Shorts users on smartphones do.
YouTube’s roadmap
YouTube, as a content viewing platform, continues to have no rival on the web, despite the attempts of specific platforms like TikTok or Twitch, with different approaches to audiovisual consumption. However, YouTube does not relax and, taking note of what the competition does, also seeks ways of innovation that keep it fresh and strong. In fact, they are already looking for ways to rely on Artificial Intelligence to improve the user experience of those who use their application.
YouTube dominates the market with force, although there are also those who question its methods. Just recently, many users accused Google of applying rules on YouTube that would reduce the performance of the website on competing browsers like Mozilla, in order to encourage users to establish their operations center in Chrome.
