YouTube, the world’s most popular video platform, has partnered with Universal Music Group (UMG) to launch an “Artificial Intelligence Music Incubator.” The announcement was made by Neal Mohan, CEO of YouTube, who outlines the company’s approach to AI in a blog post.
“The incubator will help shape YouTube’s approach to collaborating with some of the most innovative artists, composers, and producers in the music industry,” wrote Mohan, who already revealed YouTube’s plans for generative AI back in March.
Among the artists and producers that will be part of this initiative, prominent names like Anitta, Björn Ulvaeus from ABBA, d4vd, Don Was, Juanes, Louis Bell, Max Richter, Rodney Jerkins, Rosanne Cash, Ryan Tedder, Yo Gotti, and the legacy of Frank Sinatra are included.
“This talented group will help gather insights on the generative AI experiments and research being developed at YouTube,” Mohan wrote, at the same time extending a welcome to the program “to our partners across the industry as we move forward.”
In his blog post, Mohan explains how they will approach musical AI technologies, which are structured around three core principles. The first is to adopt them “responsibly alongside our music partners,” including the new incubator.
The second is a commitment that AI “must include appropriate safeguards and unlock opportunities for music partners who choose to participate.” This refers to a forthcoming major update to Content ID, YouTube’s copyright management system.
Lastly, YouTube’s third principle in these plans is to expand their trust and safety teams and content policies. “The unlimited potential of generative AI demands a thoughtful approach that aligns with the broad bounds of creative expression,” Mohan wrote.
“Generative AI systems can amplify current issues like brand and copyright abuse, misinformation, spam, and others.”
Obviously, UMG’s collaboration during this initial period is of utmost importance. In another blog post on YouTube, Sir Lucian Grainge, CEO of UMG, discusses the vision of both companies in creating this program.
“A core element of our shared vision is taking action to build a safe, responsible, and profitable music and video ecosystem where artists and composers can maintain their creative integrity, their power of choice, and receive fair compensation,” Grainge wrote.
Some of the links added in the article are part of affiliate campaigns and may represent benefits for Softonic.
