On January 27th, Netflix released The Snow Girl, a six-episode miniseries based on the book by Javier Castillo and starring Milena Smit and José Coronado. The fiction has had so much pull that it has slipped into the Top 1 of the most watched on the platform, and not only in Spain but also worldwide.
The Snow Girl is a thriller set between Madrid and Malaga, and follows the desperate search for a young girl, Amaya Martin, who goes missing during a Three Wise Men’s parade while her father is buying a balloon. This dark drama follows Miren (Milena Smit), a trainee journalist at a local newspaper, as she investigates on her own to report on the case. Alongside her is her college professor (José Coronado), lending a hand in the case, and Inspector Millán (Aixa Villagrán) plays the police officer in charge of the event.
Considering that it comes from a best seller, it is not surprising that the series has become a success. Javier Castillo, also the writer of books such as The Day Sanity was Lost or El juego del alma, has been one of the best-selling writers in Spain for years. With The Snow Girl he sold more than a million copies before the series came out, and it is presumable that the numbers will multiply after its premiere.
The series has already been watched for more than 50 million hours, which has placed it well above its current competitors such as Physical or La Reina del Sur. With the premiere of You, Netflix’s hit series is expected to place above it, but surely The Snow Girl will remain in the Top 10 for several more weeks.
This is not the only case of a Spanish series with this tone and style that is among the most watched on the platform. It already happened with The Innocent, starring Mario Casas, and with other fictions such as Santo. In addition, it is already the third success of the year in the streaming service, after the great premieres of Smiley and Machos Alfa.
Undoubtedly, it is becoming increasingly clear that Spanish productions are a reef for Netflix. And although the platform is now at a critical moment after its new regulation not to share accounts, it is expected that in the following years it will continue to invest in national fictions.
